Location
Cities with a strong stable or growth population density. Medium to above medium household income.
Industry
Retail Stores > Specialty
Business Summary
Retail sales are driven by a specialized product line of remote control hobbies. Core products include cars, trucks, airplanes, helicopters, boats and a comprehensive inventory of parts and accessories. These high-end products are sport to professional grade and include fully repairable componentry with upgrade options. 80% of store retail traffic is repeat business and incremental business grows rapidly through the first 3 years of business. Incremental customers typically come through 1. Word of Mouth, 2. Drive by Traffic 3. Local and Regional advertising campaigns. Core regional advertising is driven through high impact large display ad's in the Metro telephone directory and a smaller display advertisements in all forms of local telephone directories. Directory advertising is the #1 form of advertising for Hobby Retail stores nationally. Additional advertising consists of direct mailing to current customer base, local newspaper advertising and local hobby event sponsorship.
Remote Control Racing/Activities - Remote Control Hobby stores support weekly hobby activities at or close to the retail store. Some stores have an area inside the store dedicated to daily/weekly remote control activities including remote control car races. Most retail stores secure parking lot space over the weekend for outdoor hobby activities. Remote control activities generate significant incremental customer growth through drive by traffic, word of mouth and direct and in-direct advertising campaigns. Activities also perpetuate hobby clubs and affinity groups in support of the store activity. Remote Control Hobby activities generate in-direct revenue for store retail sales through broken parts and upgrade racing components.
Year Established
2003
Market Outlook and Competition
This specialty franchise retailer is a destination location typically drawing customers from a 50 mile store radius. There are no other hobby store franchise opportunities focused on this specialty niche of deep R/C inventory and technical expertise. Remote Control Hobbies are seeing significant growth and recognition in all age and income demographics due to ease of use, technology advancements and club/affinity group activity. |
